Thinking about introducing a Mobile App for your business? If not now, when? May be the time to ride this wave of opportunity Now. We all know as Entrepreneurs and Business Owners that to be able to remain competitive in today’s marketplace, you will need to put your business to take advantage of emerging trends.

Mobile Marketing isn’t in the future, it’s NOW! Did you know that statistics show mobile consumers have their mobile phone or cellular devices within 3 ft of them 23 hours a day? Just think about the opportunity you have before one to have YOUR business on your clients or potential clients mobile device 23 hours each day / 365 times out of the year?

Now, that my friends is exactly what I call OPPORTUNITY! I don’t know any other marketing medium that gets the same capacity to instantly get the attention for your marketplace. What do you think the average response or open up rate is today with email marketing? Unless you have a brilliant active and responsive list, you will only see 4% – 9% open rates within the first 24-48 hours of you pushing the send button. Mobile push or text messages have emerged and opened up 97% of the time within the first 4 minutes.

Now that is impressive! Consider your own mobile behavior Just, or heck just shop around you. Consumer expectation is that every “Brand” comes with an app they can download and gain access to on the mobile device. Builds customer devotion. Everyone loves to feel included in something special, so make customers feel just like VIPs by offering special discounts, coupons, and promotions just for using and downloading the app.

Creates a viral buzz. Encourage customers to use the mobile app to quickly inform all of their friends about the business using the built-in writing capabilities of Facebook, Twitter, LinkedIn, your site, SMS, and Email. Grow customer lists. A mobile application can gather titles and email addresses from straight within the app and easily export them into the top e-mail marketing advertising campaign services to be utilized in additional email messages.

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Get instant feedback. Mobile apps allow customers to leave reviews on fan walls, talk about photos, and send responses in many ways. What’s an App? An App is an application that has to be downloaded and installed on a mobile device, than being rendered within a browser rather. Users visit device-specific portals such as Apple’s App Store and the Android Google Play Market and discover and download apps for a given operating-system.

An app provides an interactive engagement with users and works more like a computer program than a website. The application may pull data and content from the Internet, in a similar fashion to a website, or it could download this content such that it can be utilized lacking any Internet connection. It really is expected that by mid-2012 more people will be accessing the internet on their mobile devices than on PCs. With that in mind, it can’t be emphasized enough the need for having one’s business or service seen properly across all the various mobile platforms normally you will lose business.